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Mobile Marketing

Now is the time to get into mobile marketing, the latest and most innovative way to use technology for penetrating the cell phone user market.

Mobile marketing offers companies a fast, efficient and highly cost effective promotion tool for reaching their target audience. It is immediate and engages the customers through direct subscription based ad campaigns.

RJE Comms Consultancy provides a mobile marketing solution to clients for reaching more than two billion users of mobile devices.

The sophisticated web tool allows for the configuration of simple to complex marketing campaigns without the help of technical personnel. It is easy to use and provides clients with full control over their mobile marketing efforts.

How does mobile marketing work?

RJE Comms Consultancy provides a web based tool to setup and manage SMS (text messaging) and MMS (multimedia) campaigns. It allows you to group clients according to their profiles and send messages to hundreds of subscribers through the click of a mouse button. You are also able to track the delivery of the messages and replies. The mobile marketing tool provides the added control feature of being able to schedule the messages to be sent at a specific time. This means that you can ensure timely delivery of messages to guarantee a higher response rate.

The built-in keyword recognition enables the routing of relevant messages to target groups and thus ensure customer satisfaction, preventing spam, and also increasing sales conversions. The easy setup and self driven platform increases productivity and control over promotion drives.

Mobile marketing features:
• Easy to setup and manage
• No technical knowledge required
• Fast and controllable delivery of messages
• Cost effective
• Convenient to use
• Reaches a wider audience
• Provides a means to target specific groups
• Ability to setup profile groups
• Easy editing of messages
• Full tracking of delivery
• Tracking of response and sales conversion rates
• Intermixing with other forms of media is possible for instance, combining SMS promotions with television, radio, Internet or billboard ads
• Provides an interactive way of communication
• Spell check features prevent embarrassing mistakes
• Immediate delivery is possible for urgent notifications
• No technical assistance required
• Encourages viral promotion since subscribers can forward the messages.

Besides the excellent features offered, mobile marketing also makes it possible to reach clients who don’t have Internet access. You can now build lasting relationships with clients through personalized messaging. Other excellent benefits of mobile marketing include:
• Targeted and cost effective marketing campaigns.
• Creating promotion drives within 24 hours.
• Fast response time – within 24 hours.
• Penetration level of new markets is around 70%
• Obtain a recall rate of 75% and more.
• Subscribers can decide what messages they want to receive and are thus more positive.
• Prevention of spam through adherence to rules for marketing ethics.
• Easy incorporation with existing promotion strategies.
• Extending services beyond the normal strategies and thus enabling you to go the extra mile for the customer.
• Clients can decide when they want to open the messages.

Since most people read the text messages on their cell phones before deleting them, you are assured that your promotion effort reaches its target. Messages can be stored, read later and forwarded. This feature thus extends the lifespan of promotion messages.

RJE Comms Consultancy can help you make the most of mobile marketing.

We provide the web based tool to help your company reap the benefits of mobile marketing by assisting you to:
• Set up the system
• Create an excellent promotion campaign
• Reach a wider audience
• Adhere to sound marketing methods
• Build better customer relations
• Get a return on your promotion investment
• Expand your market
• Retain existing customers

Build brand awareness and penetrate the cell phone market in a cost effective way.
Reach customers on the go and create a two way communication channel. Integrate the innovative form of promotion and advertising with your existing strategies without a large capital lay-out. Contact us to help you setup the best and most cost effective mobile marketing system ever!